Overview
Stop Think Connect India is a coordinated campaign launched in India to help all digital citizens stay safer and more secure online. This Internet Safety Campaign was created by an unprecedented coalition of private companies, nonprofits and government organizations and is led by Industry leaders including DSCI, Google, Face book, Microsoft, Kaspersky and a not for profit trust –“Media for Change"
Background
STOP| THINK| CONNECT is a coordinated message to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, nonprofits and government organizations. The Anti‐Phishing Working Group (APWG) and National Internet Security Alliance (NCSA) led the effort to find a unified online safety and security message that could be adopted across public and private sectors. STOP| THINK| CONNECT is a positive, action oriented campaign based on consumer research. The research supporting the message clearly showed us that people want to feel empowered and in control. The campaign maintains a positive and action oriented approach. The notion of connection is to enjoy the many benefits of the Internet. What is STOP| THINK| CONNECT? When you cross the street, you look both ways to make sure it’s safe. Staying safe on the Internet is similar. It takes some common sense steps. STOP: Before you use the Internet, take time to understand the risks and learn how to spot potential problems. THINK: Take a moment to be certain the path ahead is clear. Watch for warning signs and consider how your actions online could impact your safety, or your family’s. CONNECT: Enjoy the Internet with greater confidence, knowing you’ve taken the right steps to safeguard yourself and your computer. Protect yourself and help keep the web a safer place for everyone. |
Goals & Objectives
We encourage everyone to be more vigilant about practicing safe, online habits; work to ensure that Internet safety and security is perceived as a shared responsibility at home, in the workplace, and throughout our communities; and strive to transform the way the public and private sectors and government collaborate to make internet security a reality. Our goal is to help everyone understand not only the risks that come with using the Internet, but also the importance of practicing safe and secure online behaviour. We aim to
Increase and reinforce awareness of internet security, including associated risks and threats, and provide solutions for increasing internet security · Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online · Shift perception of internet security among the public from avoidance of the unknown and a feeling of helplessness to acknowledgement of shared responsibility and empowerment over · Engage the public, the private sector, and local and national governments in our effort to improve internet security · Increase the number of industry, government, and community‐ based organizations engaged in educating the public about internet security and what everyone can do to protect themselves online |
Goals and Objectives
We will encourage internet users to be more vigilant about practicing safe, online habits; ensure that Internet safety is perceived as a shared responsibility at home, in the workplace, and throughout our communities; and transform the way the public and private sectors and the federal government collaborate to make cyber-security a reality.
Our goal is to help internet users understand not only the risks that come with using the Internet, but also the importance of practicing safe online behavior.
We aim to:
Our goal is to help internet users understand not only the risks that come with using the Internet, but also the importance of practicing safe online behavior.
We aim to:
- Increase and reinforce awareness of cyber-security, including associated risks and threats, and provide solutions for increasing cyber-security.
- Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online.
- Shift perception of cyber-security among the public from avoidance of the unknown to acknowledgement of shared responsibility.
- Engage the public, the private sector, and state and local governments in our nation's effort to improve cyber-security.
- Increase the number of national stakeholders and community-based organizations engaged in educating the public about cyber-security and what people can do to protect themselves online.
Institutional History
By Spring, 2009, APWG and NCSA already had a large number of retail-facing companies as sponsors and members who were expressing an interest in these organizations' work in consumer education.
APWG Secretary General Peter Cassidy, in collaboration with NCSA's Aimee Larsen-Kirkpatrick, authored a program prospectus called Optimizing Counter-eCrime Consumer Education Through Unified Online Safety Messaging, calling for the development of a unified messaging scheme that would be shared by industry and government agencies, enhancing resonance and retention and reducing apparently conflicting messaging.
NCSA and APWG circulated the prospectus among their sponsors and members and organized the coalition from companies and agencies that expressed interest in the project.
The first Messaging Convention meeting, in June 2009 at Fox Interactive Media, almost immediately catalyzed the group and its sense of mission. Striking was the fact that with personnel from around 20 companies, the initial group was able to agree on the core principles for the message identified by afternoon session. A consensus was struck that the work represented a reasonable proposal, and that it should continue to completion.
This coalition of industry, government and non-profits, the Online Consumer Security and Safety Messaging Convention and now known as the Stop. Think. Connect.TM Messaging Convention, embarked upon an intensive collaborative effort to develop a message that would resonate with the general public and ultimately change behavior toward safer online habits.
After a yearlong process of member meetings, research, focus groups, opinion polling and industry and government collaboration, the Messaging Convention selected the phrase Stop. Think Connect and its associated logography.
The Stop. Think. Connect. Messaging Convention, Inc. was incorporated as a Virginia corporation in December 2010, roughly a year and a half after the conception of the project by the APWG.
APWG Secretary General Peter Cassidy, in collaboration with NCSA's Aimee Larsen-Kirkpatrick, authored a program prospectus called Optimizing Counter-eCrime Consumer Education Through Unified Online Safety Messaging, calling for the development of a unified messaging scheme that would be shared by industry and government agencies, enhancing resonance and retention and reducing apparently conflicting messaging.
NCSA and APWG circulated the prospectus among their sponsors and members and organized the coalition from companies and agencies that expressed interest in the project.
The first Messaging Convention meeting, in June 2009 at Fox Interactive Media, almost immediately catalyzed the group and its sense of mission. Striking was the fact that with personnel from around 20 companies, the initial group was able to agree on the core principles for the message identified by afternoon session. A consensus was struck that the work represented a reasonable proposal, and that it should continue to completion.
This coalition of industry, government and non-profits, the Online Consumer Security and Safety Messaging Convention and now known as the Stop. Think. Connect.TM Messaging Convention, embarked upon an intensive collaborative effort to develop a message that would resonate with the general public and ultimately change behavior toward safer online habits.
After a yearlong process of member meetings, research, focus groups, opinion polling and industry and government collaboration, the Messaging Convention selected the phrase Stop. Think Connect and its associated logography.
The Stop. Think. Connect. Messaging Convention, Inc. was incorporated as a Virginia corporation in December 2010, roughly a year and a half after the conception of the project by the APWG.